VSLs are great for TV and Digital acquisition. This one cut Purity's VSL CPA by 17% & ran successfully for over 12 months.

JointGel VSL

This video is for ARF's annual charity night — and it helped raise $175,000 and win me a Telly Award.

Animal Rescue Fund Video

I have written 1000s of low CPC / low CoA / high ROAS social media ads for a variety of products and services.

My OTT, CTV, and YouTube pre-roll ads have been an integral part of rapidly scaling acquisition and revenue.

I scripted a 5-video series of public service announcements that garnered 2 Telly Awards while consulting at Henry Schein.

Landing Pages are a critical part of the D2C Funnel. This one converts at 12% in a funnel that saw a 70% increase in ROAS.

Follow-up special offer emails to people who don't immediately purchase have open rates over 30% & conversion rates over 10%.

Love Cooking Company wanted to rebrand themselves and they turned to me to produce their teaser brochure.